![]() ![]() ![]() Lean is about quick, iterative learning through experimentation and feedback, and quitting or pivoting when the original idea proves to be untenable. Rinse and repeat until launch day, and even beyond. The lean method calls for startups to learn about customers’ problems and needs, obtain feedback, and build a minimum viable product to test demand. And my colleagues and I may have found a way. The book by serial entrepreneur and software engineer Eric Ries, published in 2011, has become a bible for business neophytes it has sold more than a million copies and is taught in business schools and accelerators.īut much like the iterative approach it preaches, the Lean Startup Method could itself be made better. Ask any start-up founder in recent years what guided them in the early days of their entrepreneurial journey and the Lean Startup method is likely to enter the conversation. ![]()
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